Masod, M.Y. 2026. AI-Based Pricing under Extreme Customisation: : Restructuring Pricing Practices in a Commercial Printing Case. Gading Journal for the Social Sciences (e-ISSN 2600-7568). 29, 1 (Apr. 2026), 322–333. DOI:https://doi.org/10.24191/gading.v29i1.801.